UX Designer & Researcher
Nov 2025 — Jan 2026YouScent · Casablanca
- Led end-to-end UX for a fragrance discovery app, focusing on removing friction for users alienated by expert perfumery vocabulary.
- Conducted user interviews and competitive audits across 6 platforms, discovering that 67% of users disengage due to unfamiliar jargon.
- Designed an intuitive, three-stage emotion-driven input model (mood, intensity, personal notes) to bypass complex terminology and simplify the discovery workflow.
- Delivered high-fidelity Figma prototypes and precise interaction specifications for seamless engineering handoff.